Orchard builds beautiful brands.

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Through consumer insight and strategy planning, Orchard has helped create and build many beautiful brands.
About Brian's work, skills and clients.
Essays at the intersection of marketing and life.
A Horizon Air Bombardier Dash 8 Q400, reported to be hijacked, flies over University Place, Washington, the U.S., before crashing in the South Puget Sound, August 10, 2018 in this still image taken from a video obtained from social media. John Waldron/via REUTERS

The Legend of Poor Rich

A few days ago, a transit worker at Seattle Airport entered the cockpit of an otherwise empty Alaska Air Bombardier plane and made an ‘unauthorised takeoff’. He flew around the environs of Seattle...