work.
Through consumer insight and strategy planning, Orchard has helped create and build many beautiful brands.
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Essays at the intersection of marketing and life.
opinion.
Three Dimensions Of Elon
It seems I am surrounded with lessons about dimensions. And it seems I am a slow learner. Kahneman's heuristics are pressing down on me: a smattering of availability bias here, a dollop of recency...
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An essay from the archives which feels relevant today.
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Toffoli, And The Meaning Of Local
Toffoli is a restaurant on my street. It is perhaps 15 metres from my door. When I stretch over my balcony, I can see Toffoli. It has been a constant presence since first I turned the key on my place....
