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Essays at the intersection of marketing and life.

rubio-smile
10th
March
2016

Rubio is Dying

RUBIO FALLS TO THE ORIGINAL SIN OF POLITICS & MARKETING: NOT KNOWING WHO YOU ARE

Rubio is dying. The telegenic politician elected to the Senate on a wave of anti-establishment fervour, had only three weeks ago become the Establishment’s last hope for the 2016 Republican nomination. A startling turn of events, but it was not to be. Rubio is dying.

And the reason? Well, it’s really not so complicated. The senator got up on stage and started smearing Trump in the same way Trump had smeared him. The Donald had called him ‘sweating’ and ‘little’. Marco shot back that Trump probably peed in his pants, had small hands, and – one must deduce – a disappointingly small member.

A penis for a penis, and the whole world will be impotent. And Rubio is dying.

He just yesterday offered some contrition for his crass remarks, mentioning that his teenage children found them embarrassing. Trump-the-reality-star saying such things may be amusing or insulting; Dad saying them was beyond the pale, and not Dad.

Rubio forgot who he was, and so will expire.

It is a salutary thing to begin with such glory, and end up so shrunken. Wrestling with hogs is a dirty affair. The rudiments of marketing encourage us to be true to who we are, to not sway, to never fold nor lose faith. Happily, these may also be the essentials of the senator’s branch of Christianity. But what of it? Marco forgot who he was, and will pay the price.

Yes. Behold. Rubio is dying.

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