Orchard’s work is mostly in brand innovation, brand re-positioning and brand communication. Using consumer insight and focused imagination, great brands can be created, sharpened and strengthened.
Since 2001, Brian has completed over 350 projects, 1,000 consumer focus groups and co-creation groups, and over 400 facilitated workshops, across many categories and geographies.
For brand positioning work done with the Tiger Beer team (Heineken Ireland), Orchard won the 2014 Market Research Award (Marketing Institute of Ireland).
At Orchard, I use strong processes, energetic collaboration and informed marketing judgment to add value to brands and businesses.
My skills and methods, outlined below, have helped drive strategic clarity and brand growth for over fifteen years.
Qualitative Research: expert facilitation of focus groups, co-creation, expert triads
Cultural Insight: desk research using the skills and processes of semiotics
Brand Planning: strategic clarity and advice
Workshop Facilitation: bringing the best thinking of the group to the table, giving it expression and clarity
Building Brand Worlds: bringing imagination and life to strategy through telling compelling brand stories, in words, images and video